Philosophy

We are totally dedicated to the wellbeing of all dogs, their health, longevity and their enjoyment of life and food.

Our Purpose

• To bring fresh food and balanced nutrition into the everyday life of our canine companions.
• To set the standard for fresh food that is of outstanding quality, that meets and exceeds the standards of AAFCO* for canine nutrition, and remains real food, free of preservatives or artificial ingredients.
• To provide real choice for dog lovers.
• To change the awareness and knowledge in the western world of feeding practises for canines.
• To enrich the lives of dogs through the enjoyment of delicious food.

Our Practice

We produce and market a range of fresh, healthy and wholesome foods, and supplements that contribute significantly to the health and wellbeing of dogs.

Values

• To operate with integrity in all our products and processes.
• To have transparency in all our actions, and honesty in all our dealings.
• To recognise and acknowledge the role that our companion animals have in giving us joy, opening our hearts, boosting our self esteem, and increasing community-mindedness.
• To show our dogs love and generosity with fabulous and healthy bowls of food.

*AAFCO (www.aafco.org)