Who We Are

Food is the basis of life.  I love food, and food to me is a way to show love, to share experience.  So when Sparky joined us, I was totally smitten, and knew couldn’t treat him with anything less a standard than I would eat, or would provide for any other.

Dogs have being co-habiting with humans for thousands and thousands of years, and they have always shared our table. In modern time though we have changed our habits and food has became ‘industrialised’, none more so than petfood.  Of course the power of advertising and marketing tell us that this is the best, but our hearts know it can’t be.

So I set out to make the best food I could.  It needed to have everything that dogs need for a long and strong healthy life, and to be delicious, to be enjoyed.  It needed to be real, food that I would like to eat.  That I should eat.  I wanted the food to contribute significantly to health, that is to be a health food, not just calories.  EFA’s, antioxidants and phytochemicals are vital elements of natural food that give long term health and wellbeing so there is an abundance of powerful natural ingredients in everything we do.

Dr Barbara Fougere, our vet is committed to natural optimal health and has been actively involved in our food development and discovery along the way.

We do something unique, with the help of a senior food analyst, by taking scientific knowledge of food and the nutrition contribution and we pick and choose what we need to make nutritionally complete, balanced and most importantly fresh, wholesome natural food for dogs, with all human food.  No numbers, no artificial ingredients, everything there is there for the dog to enjoy and to create health.

Food is wellbeing, happiness in eating, and the quality of energy and zest, vitality enthusiasm for life.  Dogs love food, they just do.  Just feed them the best that you can, and include as much fresh, real food as you can.