New snacks on sale now for a limited time! Use code NEW for 15% off.

Dog eating from bowl next to Wellbeing Essentials Complete 22
Dog leaning on table with homemade meals

Our Mission

Nourish. Nurture. Love

The very essence of food is to nourish. And given that dogs nourish us where few others reach, we feel it is our duty to nourish them in a way that we can. Especially with food that is both delicious, healthy and wholesome.

Our goal is to help tackle the risk of modern pet diets - where highly processed foods can lead to diseases like diabetes, obesity, inflammatory diseases.

If you've never considered homemade dog food, you may be surprised by just how easy, fast and simple it can be.

That is the aim of Wellbeing For Dogs.

To educate and empower you, your dog's champion, by sharing the tools and resources to offer your dog the best quality of care possible.

Our Purpose

To improve the way we nourish our dogs, one bowl at a time

Our goal is to transform how we nourish our dogs through education, inspiration and a helping hand

Wellbeing Essentials Complete 22
Homemade meals for dogs with vegetables

Our Vision

To change the pet food paradigm so that the first choice in feeding a dog is fresh, natural real food

Two dogs with Wellbeing Essentials Complete 22 packet
Dog next to Wellbeing Essentials Complete 22
Dog sniffing bowls of food with Wellbeing Essentials Complete 22
Dog eating food next to Wellbeing Essentials Complete 22

How Helen's inspiration sparked our journey to today

The Origin of Wellbeing For Dogs

Like many pet brand stories, ours started with a dog. Helen's two poodles Marley and Beanie, to be exact.

Helen was never the kind of person to blindly follow the herd, and when it came to the food she fed to her poodle, she began to wonder exactly why she was being encouraged to feed him kibble. Even by vets!

Why should she subscribe to the idea of feeding him commercial pet food, when dogs have been eating better quality 'human food' since domestication?

It was this question that led Helen on a journey of intensive research over the course of 20 years, eventually evolving to the creation of Wellbeing For Dogs itself.

She never wanted another dog owner to be feel pressured into feeding their dog one type of diet, when a more nourishing & healthy option was equally as accessible.

Helen's two poodles were instrumental in the inspiration behind Wellbeing For Dogs. This was because both poodles experienced their own health challenges; Marley had a half-sized liver with a shunt, whereas Beanie was a ‘failure to thrive’ and everything that went in came up or out in a hurry.

Her worry and concern over these health challenges motivated Helen to research potential solutions via their diets and nutrition. And along with a team of professionals, including Veterinarian Dr Barbara Fougere, a food development company, a food analyst, an industrial chef and a furry group of taste testers, they developed range of meals for dogs.

And whilst these meals are not the primary product of Wellbeing For Dogs today, the silver lining was that this research led to the development of our nutritional supplement – Wellbeing Essentials Complete 22.

Today, Julie McNall continues the mission that her sister Helen started by founding Wellbeing For Dogs. Like Helen, Julie feeds her own dog Bobbi a real food diet and is grateful for the peace of mind that Wellbeing Essentials Complete 22 gives her.

Wellbeing Essentials Complete 22 was developed for dog lovers who want to offer their dogs homemade food, whilst ensuring they still receive all the key nutrition for a balanced, healthy diet.

It was formulated from deep research and to this day it continues to be the safety net for homemade diets for dogs.

100% Happiness Guarantee

We believe in our product so much, we're offering a 100% Happiness Guarantee.

Have any issues? Let us know and we'll be happy to make it right.

Dog licking lips as owner spoons food into bowl

Grab the Wellbeing Essentials eBook

You have to do the heavy lifting, make your dog’s food and make it the best you can. But you can let our Wellbeing Essentials Complete 22 take care of the rest.

Download our eBook and learn more about the benefits of a homemade diet.

You may also like to read our blog for more information on canine nutrition and ideas on how to provide optimal health and vitality for your dog.

Real Food For Dogs: Home Cook Recipe Book Wellbeing for Dogs